Procter & Gamble/PG @ 81.91 USD (July 2015)

Procter & Gamble ( Snapshot @ 81.91 USD, 14th July 2015 intraday)

The Procter & Gamble Co. (PG) operates in 180 countries and territories, and it’s expanding its presence in the e-commerce market. One might think as a private person one has nothing to do with Procter & Gamble, but chances are you’re contributing to its top line on a regular basis. That’s because you likely have at least one of the following products in your home: Head & Shoulders, Olay, Pantene, Gillette, Mach3, Crest, Oral-B, Vicks, Dawn, Febreeze, Gain, Tide, Always, Bounty, Charmin or Pampers. The list goes on and on...

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In 2012 PG has been the last time part of the famous "Dogs of the Dow" with a Dividend yield of ca. 3.15% (following a price of 66.71 on the 30th December 2011).

Currently PG is carrying a dividend yield of ca. 3.24% (Status as per July 2015). Believing it is important to calculate a comfortable cushion for a potential PG-holding one could calculate a worst-case dividend-yield of ca. 4% @ a stock price of ca. 66 USD. I feel comfortably that PG will not cut down on its dividend payout - therefore also believing PG will NOT hold a higher yield than 4% a share in the medium future ( = 66 USD-support-level).

$70 billion capital return plan ( source:

P&G shareholders also stand to benefit from the massive capital-return.plan the company has planned as it streamlines the business. Up to $70 billion shall be returned through dividends and share repurchases from 2016 to 2019. To put that into perspective, over the last several years P&G has paid out $6-$7 billion in dividends annually, and share repurchases have been made for $4-$6 billion annually. If both are at the low end of the ranges, that's roughly $10 billion a year, so over a four-year period approximately $40 billion would regularly go out. The remainder, being as much as $30 billion extra, shoud therefore be paid out, not taking into account regular dividend growth.

Weekly updated chart (SMAs included)