Not only to me, it seems obvious that more of the largest corporations and biggest names are getting behind Ethereum. This is mostly due to the technological advantage that Ethereum has as one of the most widely used blockchain based technology platforms and...
...the widespread adoption of the Ethereum platform in general. Ethereum has come close a few weeks ago to Bitcoin, when ETH's overall value (referred to as Market Cap) was roughly 80% of Bitcoin.
Disclaimer: Ralph Gollner hereby discloses that he is directly and indirectly investing in Ethereum and Bitcoin. Both are subject of the commentary, Snapshot above (as per 12th Aug. 2017).