THE MOST ADMIRED Companies SURVEY
As Fortune has in the past, Fortune collaborated with their partner Korn Ferry Hay Group on this survey of corporate reputations. From that list I am backtesting a 10-stocks-portfolio:
The company which could hold its #1-place in all three years (2014, 2015, 2016) was: Apple, therefore I had to choose that company as a Portfolio-component for each of my Backtests (Portfolio1, 2 and Portfolio 3). In the last year, following the Fortune-Survey 2016 I had to switch two companies to make place free for 2 new components, being Microsoft and Facebook.
In the text below I am also placing the performance-charts and the annual performance-returns of the other 10stocks-portfolios which i backtested and built -following each of the last 3 years' rankings from Fortune.
How Fortune conducts "THE MOST ADMIRED Companies SURVEY"
They began with a universe of about 1,500 candidates: the 1,000 largest U.S. companies ranked by revenue, along with non-U.S. companies in Fortune’s Global 500 database that have revenues of USD 10 billion or more.
Fortune then winnowed the assortment to the highest-revenue companies in each industry, a total of 680 in 28 countries.
The top-rated companies were picked from that pool of 680; the executives who voted work at the companies in that group.
To determine the best-regarded companies in 51 industries, Korn Ferry Hay Group asked executives, directors, and analysts to rate enterprises in their own industry on nine criteria, from investment value and quality of management and products to social responsibility and ability to attract talent. A company's score must rank in the top half of its industry survey to be listed.
To select the Fortunes' 50 All-Stars, Korn Ferry Hay Group asked 3,800 executives, directors, and securities analysts who had responded to the industry surveys to select the 10 companies they admired most. They chose from a list made up of the companies that ranked in the top 25% in last year's surveys, plus those that finished in the top 20% of their industry. Anyone could vote for any company in any industry.
Korn Ferry Hay Group has conducted the research for the World's Most Admired Companies list since 1997.
TOP 50-companies and other: